What happened to Cortana?

Cortana…thinking of the Microsoft A.I system makes something stir in your brain, doesn’t it?
When you think of home automation, your mind naturally jumps first to Amazon Alexa, then Google Assistant as the market leaders, but whatever happened to the Microsoft alternative? Of course, if you’re a windows user, you’ll undoubtedly have Cortana on hand on your PC, but she’s hardly a leading contender in the home automation market, especially in Australia as we still can’t buy the Harmon Kardon speaker (with Cortana) over here. This narrow market is one of Microsoft’s main problems, as they’re heavily reliant on PC users for their Cortana audience in markets other than the US. But for PC users, it also speaks volumes that one of the top relevant searches on google is: how can I turn Cortana off?

Yet, Microsoft is a household name, which means potential audiences have trust in them. They’re also making gains with software updates, adding IFTTT (if this then that) capability only slightly later than Google and Amazon, and a recent update allows Cortana to integrate with outlook, meaning we can listen to and respond to our emails by speaking. A lot of people were also excited about Microsoft working with Amazon to integrate their respective devices, yet this has been pushed back way past the original date of the end of 2017. It seems like Cortana still has some major gains to make, especially as it’s not even an option for us in Australia yet, before it can be anything more than an underdog against Amazon and Google. Although, perhaps with new boss Javier Soltero and the opening of the Cortana Intelligence Institute, Microsoft are ready to make up for lost time?

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