Black Friday, Cyber Monday and the “silly season” specials is usually prime time to release any new products or technology to hit the market strong, at least that is what Apple thought when they announced the release of the Apple HomePod Smart Speaker. As a typical Apple product there is a lot of fanfare and hype around potential products, and originally announcing first release to UK, USA, and Australia definitely brought the buzz they wanted, what they didn’t want was the stories that followed. The HomePod journey has been an interesting one, with originally manufacturer reports claiming there were not enough to supply for a demanding market. Announced back in June, Apple claimed they would “re-invent music in the home” with sound quality being the obvious focus on the assistant powered speaker.
The issue with announcing in June, and not releasing until December is this gave other companies time to react, with both SONOS and Madebygoogle releasing a quality sounding smart assistant speaker for the home in the last few months, and apple still no where on the market. Apple have run into a few issues with the build of the HomePod, and now they have lost the upper hand for the market. Could pulling out the the holiday rush be the nail in the head for HomePod?
Obviously delaying the launch of any new product is not good, but delaying over the biggest shopping events of the season is not something any company would choose to do lightly. So far the only date that has been given is early 2018 at best, and the chances are high that with some of the speakers manufacturers saying product roll out had already started, that apple will fall further behind for whatever software or hardware changes that may have caused this delay.
Only time will tell.