Is Microsoft Cortana Competition to Google and Amazon

Microsoft has shown that voice assistant Cortana, is powerful enough to deal with a wide range of ‘Smart Technology’ from speakers and toasters, to fridges and Cars at the Build 2017 developer conference, announcing the platforms has developed a partnership with both BMW and Nissan. However so far there has only been one dedicated Cortana speaker, (the Harmon Kardon). While competitor assistants Alexa and Google Assistant continue to be a feature in more and more devices, Cortana seems to be falling behind. Microsoft is promising that more will come in time.

Microsoft has announced new partnerships with Ecobee, Honeywell, IFTTT, Lifx, and TP-Link, which is a big step forward for consumers wants and needs.  Now we need to see more variety in the choice of hardware to encourage  the longevity of the assistant.

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