To say there are a few smart speakers on the market at the moment is a huge understatement. A.I. and smart home companies are all in a race to beat competitors to market for the next big ‘it’ hardware. Amazon Alexa was the first to bring voice assistant and home controls to the market (but over two years later is yet to release in Australia) and Google Home, which is coming next (first to reach the Australian market). Apple and Samsung are the next big tech companies to release their voice assistants in a speaker. Apple publicly announced the Smart speaker, Homepod, powered by voice assistant Siri, which is due to hit Australia in time for Christmas.
However, details for the South Korean company Samsung have been scarce so far, with many failed attempts to kick-start Voice Assistant Bixby. Due to a few reasons, the biggest being the lack of English recognition and support for the assistant features, and the next is assumed to an already flooded market with a strong fan base for the four other major Smart Assistants. So far Samsung’s mobile division chief, DJ Koh has kept tightly lipped about any future hardware products coming out the Company, in September saying “Maybe soon we will announce it. I am already working on it" in regards to a smart assist speaker. With no reliable announcement official as of yet, we are left watching as the Samsung team try to iron out any faults with the mobile assistant Bixby. We are left to assume that Koh may have been hinting towards Child Company Harman, which was recently acquired by Samsung back in March of this year, as part of the company’s biggest acquisition ever, which included and not limited to Harman Kardon, Infinity, JBL, Lexicon, and Mark Levinson.
It was shortly after this that Harman made the rather odd announcement of their smart assistant home speaker design and release date, none other than Microsoft Cortana would power that. As far as Harman Kardon is concerned this is an excellent move as Cortana has much more successful speech recognition and has already started to implement home automation controls on the PC and Xbox. For now, parent company Samsung, this might be a sign of defeat, or it may be a brilliant new partnership. Either is unclear right now. What we do know now, is that the Harman Kardon came out this week, and it appears to be a powerful speaker. The public will decide what they think of Cortana as a Home Automation Assistant.