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I guess, in the arena of war, you can’t afford to help the other side. That’s exactly what Amazon decided when they announced that they were to stop listing the new Nest products on their site. The Google-owned smart home system retaliated with a move to pull all of it’s products from the amazon site, leaving ‘commander’ (Amazon CEO), Jeff Bezos, to bet big on Amazon’s own smart devices. It’s not entirely unsurprising that in the battle to lead the smart home market, Amazon would want to use their vast scope, and all their website’s immense popularity, to sell and promote their own product and by Nest’s own admission, its been on the cards for a while.
The Amazon Alexa and Google Assistant have been going head to head for a long time, already, so it’s only natural that Amazon would want to up the stakes and have a ‘sink or swim’ moment with their own website and product. Of course, this kind of competitive spirit has been demonstrated by Apple for years, both with Google (over their maps, remember the dire beginnings of ‘Apple maps’?!) and of course with Amazon itself, who stopped selling Apple TV on their site for a time.As a wise person (nearly) said: all’s fair in the technology war, and with google retaliating by blocking their YouTube app on some Fire TVs, it will remain to be seen who has the upper hand in this battle.
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