Amazon’s launch in Australia had a few Road bumps along the way, With false starts eventually making an Underwhelming catalogue. But the online retail giant did promise. Bring its own smart AI assistant. To Aussie Shores. In early 2018. That promise has been kept. With the echo range. Available in stores and online and with comes Australia’s own true blue Alexa. While the echo range was the same physically as the American line, it was the ai assistant software that makes the unit unique to the Australian culture.