Amazon is in it for the long haul

Amazon are on a hiring spree for Alexa, taking on not only more than Google are for their home automation department but more than google is hiring for….well, everything. Amazon are really going hard at the moment and are on the lookout for developers, engineers and analysts amongst others and they currently have job listings for more than 1000 potential workers. So what does this mean? For Amazon, it obviously shows that they’re committed to the growth and success of Alexa, which isn’t surprising given the popularity of the Amazon Echo. It also perhaps demonstrates that they’re continuing to be aggressive in competing with Google Assistant. As most of the positions open are technical ones, Amazon is clearly pushing forward to make Alexa even more advanced in the near future. Of course, this doesn’t discount Google, as Amazon’s workforce as a whole is still comparatively smaller than Google’s, by about 200,000 people. It’s also important to remember that Google has always been a technology company, and many of the resources of the overall company are used towards Google Assistant, whereas Amazon had to create a whole technology department essentially from scratch. So that doesn’t mean that Google are scrimping on their Assistant by not hiring as many people: they already have the numbers.

Of course, with this well publicised move, Amazon are making their position clear: they’re betting big on Alexa.

Alice Towndrow
Article Author

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